Reader Survey
 
1. How often and how long do you visit Adsale Industry Portal?
 
a. everyday, around 30 minutes
b. everyday, less than 30 minutes
c. not everyday, around 3 to 4 hours weekly
d. not everyday, no more than 2 hours weekly
e. irregular
 
2. The most important factor for a successful informational website is: (please rank your option according to your priorities)
 
a. a powerful search engine
b. clear and organized display and user-friendly site-map
c. content of articles
d. interactive function
e. special offer, benefits
f. contact information (e.g. other communities, associations, manufacturers)
 
3. Your comment to the accessibility of Adsale Industry Portal is,
 
a. clear display, well organized, user-friendly
b. quite good
c. there is room for improvement
d. improvement has to be done
e. no comment
 
4. Your comment to the search engine of Adsale Industry Portal is,
 
a. powerful, easy to use, quick response
b. well functioning
c. there is room for improvement
d. can’t find the information I need, fix it!
e. no comment
 
5. Your comment to the article content in Adsale Industry Portal is,
 
a. brilliant content, frequently updated, satisfying
b. rich of information, can find good passage occasionally
c. there is room for improvement
d. subjective information / lack of update
e. no comment
 
6. Which following part of the Adsale Industry Portal is most satisfying?
 
a. Daily Market News
b. Focus
c. 5 Minutes Interview
d. exhibition information
e. advertisements and promotional materials
f. e-Magazine content (CTA, ATA, CMJ, CPRJ)
 
7. Which following part of the Adsale Industry Portal is most unsatisfying?
 
a. Daily Market News
b. Focus
c. 5 Minutes Interview
d. Exhibition Highlights
e. Advertisements and Tie-ins
f. e-Magazine content (CTA, ATA, CMJ, CPRJ)
 
8. Your comment to the articles in “Focus” column is,
 
a. brilliant content, frequently updated, satisfying
b. rich of information, can find good passage occasionally
c. there is room for improvement
d. unattractive subject / lack of update
e. no comment
 
9. Your comment to the articles in “5 Minutes Interview” column is,
 
a. Attractive subject and interviewee, satisfying content
b. can find good passage occasionally
c. there is room for improvement
d. in-depth interview is needed / update frequency is low
e. no comment
 
10. Your comment to the Exhibition information on the website is,
 
a. easily-found, well-displayed, satisfying
b. acceptable
c. there is room for improvement
d. not complete information
e. no comment
 
11. Your comment to the advertisements and promotional materials on the website is,
 
a. well-allocated, clear and attractive content
b. acceptable amount of advertisements, well-placed
c. the amount and location of advertisements slightly affect browsing
d. too many and distractive design
e. no comment



To facilitate the analysis of this survey, we hope that you could provide some background information. Thanks.

Profile of respondents
 
Your industry:
 
a. Plastic and Rubber
b. Machinery
c. Textile and Apparel
d. Packaging
e. Automotive
f. None of above
 
Your geographical location:
 
a. Mainland China
b. Hong Kong/ Macau/ Taiwan
c. America
d. Europe
e. Other district in Asia (India, Japan, Korea, etc.)
f. None of above
 
Your occupation: (may choose up to 2 option)
 
a. Owner/ chairman/ general manager/ factory director
b. From sales and marketing department
c. Research and development department
d. Academic researcher
e. None of above