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German machine tool sector explores Indian market amid crisis
Issue date:03/09/2010
Chinamac Journal (CMJ) - Sep 2010 Issue
Source:Chinamac Journal
特約記者Manik Mehta,孟買/法蘭克福 報道
由於經濟衰退影響了西方傳統市場,德國機床製造業將目光瞄準新興市場。除了中國之外,德國也瞄準了印度市場。印度發展勢頭良好,製造業發展快速,預期為重型機械、機床等生產資料帶來巨大需求量。
位於法蘭克福的德國機床製造商協會(VDW)發言人向《CMJ中國機械與金屬》雜志表示:“加強印度市場推廣具有戰略重要性,因為印度市場現在和未來均將保持快速增長。我們需要在這一快速發展的市場擴大市場份額。”

開展技術研討會 展示德國機床實力
德國機床製造商協會基於這一思維,在孟買印德商會(IGCC)支援下,於今年3月在欽奈和普納連續第3年舉辦了技術研討會,展示德國機床製造業的技術實力。

德國機床製造商協會主辦研討會的Klaus-Peter Kuhnmunch表示:印度經濟近年來保持了強勢增長,德國機床製造業將繼續關注印度市場。鑒於此,德國機床製造商協會會員公司也認為連續第三年在印度推出其產品有著重大意義。他補充說:“印度經濟決策者的首要任務是推動工業發展和創造就業機會。為實現這一目標,印度需要技術先進型機床設備,以此為依託確保成功進行工業生產。”

德國各機床製造商經常委派代表前往印度。欽奈研討會有315名印度來賓參加,普納研討會有360名印度來賓參加,其中,就有德國機床製造商協會委派的由20家德國公司組成的代表團。

IMTEX Forming 2010強調成形技術
德國機床製造業將密切關注印度機床製造商協會(IMTMA)的動態。作為印度機床製造業的最高行業協會,印度機床製造商協會最近決定對國際成形技術展覽會(IMTEX)進行改組。這個展會每年都會吸引包括德國、瑞士、義大利在內的許多國家參展。改組後,展覽會將一年以“成形”技術為主題,下一年以“切割”技術為主題。印度機床製造商協會向本刊表示:此次改組特別必要,因為成形技術越來越重要,有助於加強印度工程行業的市場競爭力。

因此,今年一月在班加羅爾舉辦的首次成形展覽會叫做2010國際成形技術展覽會(IMTEX Forming 2010),旨在展示金屬、塑膠以及復合材料、陶瓷等其他工程材料領域的最新成形技術,這些技術在工業產品領域具有廣泛的用武之地。2010國際成形技術展覽會包括三大展館:2010金屬成形技術、2010聚合物成形技術及2010未來成形技術。同期,印度機床製造商協會還舉辦了Tooltech 2010國際展覽會,專業展示模頭、模具、成形工具、機械配件、計量技術、CAD/CAM等技術。

面對激烈競爭 德國機床行業表現頗佳
印度汽車配件製造商協會會長Jayant Davar在展覽會期間表示:印度汽車工業潛力巨大,目前年銷售額達450億美元,2015-2016財政年度預期達到1450億美元。德國面臨來自日本、義大利和美國的競爭,也面臨來自中國大陸和台灣地區廉價產品的競爭。同時,德國希望弱勢歐元會成為推動其機床出口的原動力。

近年來,德國對印度的機床貿易持續增長。盡管總體經濟衰退導致德國出口衰退,但是,印德兩國貿易去年卻出現同比增長。在歐洲經濟經曆過山車波動之時,印度經濟卻保持強勢,印度製造業保持了穩定增長,反過來,又觸發了對最新生產工具和設備的巨大需求。因此,印度市場一直對德國機床製造業具有吸引力,未來亦不例外。2004-2008年間,印度機床購買總量增長了270%,增至12億歐元。其中,大部分需求由德國機床製造業滿足。德國機床製造業一直與印度公司保持著密切聯系,許多德國公司在印度多個州設有代表處。德國面向印度產業提供生產技術,在全球居領先地位。2009年,印德兩國雙邊貿易量同比增長5.9%。去年,印度進口增長4.4%,向德國出口增長約為52%,達到1550萬歐元。

作為機床供應國,印度還有很長的路要走,目前在全球機床供應國中名列第27位。然而,在德國機床輸出國中,印度排名第9位。在購買印度機床產品方面,德國排名第5位,僅次於美國、比利時、尼日利亞和阿聯酋。2009年,印度需求量較大的德國機床類型包括切齒機、磨床、珩床、研磨床和加工中心。印度機床出口主要包括部件和配件,其次是銑床和加工中心。

德國機床製造商協會表示:經濟危機讓許多德國機床公司擺脫了多餘“脂肪”,更加“身強力壯”。在德國機床製造商協會法蘭克福總部,代表們的口頭禪是經濟危機讓機床業“瘦身”,比經濟衰退前更加健壯。這是因為經曆金融危機後,德國機床製造商超越了競爭對手日本公司,日本機床產量下降幅度是德國的兩倍,降至50億歐元左右,這一產量不包括部件和配套設備。確實,德國機床製造商成功渡過了難關,全球市場份額略有增長,排名超前日本7%。

今年,德國機床製造業預期實現需求量大幅增長。雖然經濟衰退嚴重,但是德國順利渡過了難關,2010年恢復了信心。德國機床製造商協會會長Martin Kapp在年度新聞發布會上表示:“雖然今年仍然面臨困難,但是,我們預期在下半年實現業務大幅度回升。”他引述了2009年9月以來的訂單量逐月上升狀態,認為對德國機床製造業而言,出口訂單可能率先復蘇。中國和印度,以及俄羅斯和巴西,將為德國機床製造業復蘇提供強大動力。 ■
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