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Seizing opportunitites to exhibit strengths - An interview with Mr. Hanno Elbrachter, CEO of DMG Asia, and Mr. Shan Xilin, general manager of DMG China
Issue date:14/05/2010
Chinamac Journal (CMJ) - May 2010 Issue
Source:Chinamac Journal
思辨
2009年年底,德馬吉全球第二傢車銑復合體驗中心在位於上海的德馬吉展廳盛大開幕,本刊記者應邀出席了當天的媒體見面會。會上德馬吉亞洲區CEO漢諾先生和中國區總經理單錫林先生針對多項熱點提問的回答,帶我們迴眸了德馬吉的2009年,並展望2010年的發展。
德馬吉亞洲區CEO漢諾先生(右)和中國區總經理單錫林先生在媒體見面會上
德馬吉亞洲區CEO漢諾先生(右)和中國區總經理單錫林先生在媒體見面會上
2009年12月16日,德馬吉中國車銑復合體驗中心在滬開幕。該中心旨在為中國用戶提供快速的本地化解決方案,至於該體驗中心的最大主角—CTXGamma車銑復合中心,據DMG中國區總經理單錫林先生介紹,這款機床功能強大,等同於一臺立式加工中心進行正常銑削的同時,亦可進行車削,機床主軸的刀庫可以實現自動換刀。其能讓現場編程時間節省60%,裝夾時間減少50%,從而節省30%的整體加工時間,同時還能縮短零部件加工工藝的設計規劃時間,提高產品精度,全面降低加工過程的生產成本。

而這款車銑復合中心只是德馬吉領先技術的一個縮影。DMG亞洲區CEO漢諾先生在開幕致辭中指出,早在德馬吉出口首臺設備到中國之時起,德馬吉集團給中國市場的承諾沒有變,那就是:為中國市場提供最先進、最高端的技術,為DMG客戶提供快速的本地化解決方案。

橫向與縱向:產品範圍更廣,技術更高端
德馬吉ECOLINE系列產品自投放市場以來,銷售業勣喜人。系列產品的用戶以新客戶為主(幾乎佔到了70%),有效促進了德馬吉品牌在中國各工業領域用戶中的推廣普及。而當用戶進一步需要高精度高效率的機床時,德馬吉會在此基礎上,幫助用戶向五軸聯動、車銑復合加工、超聲波或者激光加工技術發展,全面提升客戶的設備與技術水平。

漢諾先生指出,目前德馬吉在中國是採取中高端產品和經濟性產品“兩手抓”的策略:“德馬吉有縱向向下滲透市場的ECOLINE品牌,有橫向擴展的DMG高端品牌機床產品線,目前更加重要的是機床的復合化、更高的加工效率和加工質量。我們的任務是培養客戶從使用我們入門級機床開始,邁向中端乃至高端產品。”

車銑復合體驗中心帶給用戶創新的加工思路和體驗
漢諾先生進一步介紹道:“車銑復合體驗中心的CTXgamma2000TC配置最新的ShopTurn 3G編程軟件和增加刀具能力的多通道控制系統,對用戶而言,在這個體驗中心裡,只要提供待生產產品的圖紙,德馬吉就可以交還給用戶符合要求的加工方案。”

DMG方面將在2010年中將上海體驗中心的作用輻射至全國,為全國客戶提供本地服務與技術支持。通過體驗中心這樣的形式讓用戶充分理解DMG機床的功能、特色,以及配套產品的優勢所在,而中心內配備的服務和應用工程師可以快速提供面向汽車、航空航天、能源和齒輪等行業的解決方案。

行業解決方案獨具優勢
德馬吉全面的產品線是其品牌的特點之一。漢諾先生強調:“在中國,用戶需求潛力非常大,我們產品線的應用範圍十分廣,我看好中國市場不是說20年或者30年,而是一兩百年。”

1.航空航天:獨佔鼇頭
德馬吉的機床基本上涵蓋了飛機制造的全部:比如飛機最為核心的部件發動機,機載設備以及相關液壓、電器的控制部件等等。其五軸機床已經開始在國內的一些飛機制造廠大顯身手。而特色的精密激光強力打孔加工中心LASERTEC 80 PowerDrill,則為航空發動機葉片和燃燒室加工帶來新的技術革命。

2.模具行業:優勢明顯
多年來,德馬吉為模具行業開發了大量有針對性的設備。2009年,在中國進口機床市場遭遇衝擊的情況下,德馬吉仍在中國市場上取得驕人成勣。

展望即將到來的2010年上海模具展,單先生表示:“在國家利好經濟政策的推動下,在國民對經濟回暖的期待中,德馬吉希望做得更好。對於與人們生活息息相關的模具加工行業,德馬吉將繼續關注,提供更好設備。”

3.醫療行業:潛力無限
德馬吉專門為醫療行業加工開發了一款新機床—ULTRASONIC10,目前中國已經有首位用戶購買了這款機床,用於生產假牙。該機床將運到上海展廳並面向客戶現場演示,德馬吉同時提供刀具和軟件編程解決方案,供客戶選擇。

4.能源行業:齒輪加工突破專機限制
針對能源領域的關鍵功能部件加工,DMG早年便已開始研發專門的設備,比如齒輪加工設備。“用通用的五軸加工中心配合德馬吉的解決方案來生產大型的葉片和齒輪,無疑是德馬吉帶給中國用戶的驚喜和創新,這也標誌著德馬吉在能源加工領域佔領了新的制高點”,單錫林先生對此信心滿滿。

以往的齒輪加工技術是靠專機來實現的,在最精密的傳動齒輪方面,最復雜的是螺旋傘齒。螺旋傘齒輪漸開線齒面實際上就是一種五軸的曲面,從理論上可以用五軸聯動機床來解決這個問題。對此,單錫林先生介紹說:“德馬吉通過使用專業gearMill軟件為齒輪加工提供了遠比到目前為止的特殊方案更為經濟的整套加工技術。”據了解,德馬吉目前在國內已擁有南高齒、振華港機等代表性企業用戶。 ■
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