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Changes and development goals of Serein under new strategy
Issue date:01/03/2009
Chinamac Journal (CMJ) - Mar 2009 Issue
Source:Chinamac Journal
本刊編輯 楊小杰
思瑞測量技術(深圳)有限公司曾承擔國家863計劃相關項目的研發工作,其三坐標測量機享譽國內中端市場,目前已經正式加入海克斯康集團,成為由後者控股的一家合資企業。本刊日前採訪了該公司總經理費斌博士,探得戰略調整後思瑞的變化及發展目標。
思瑞測量技術(深圳)有限公司前身為“深圳市思瑞精密機器有限公司”,是我國最早將三維激光掃描技術產業化的高新技術企業。2008年8月1日,公司正式加入瑞典海克斯康集團,成為由後者控股的一家合資企業。思瑞自主生產、經營、研發三坐標測量機、激光掃描機、高度測量儀、影像測量儀及其各種配件,產品現已經廣泛服務於航空航天、汽車、摩托車、軍工、船舶、通信、家電、模具等行業。

戰略調整 從民營企業向合資企業的轉變
思瑞自成立之初就不斷地尋求創新和突破,正是這種精神才促使思瑞成為今日國內測量行業的一朵奇葩。

1998年,深圳市思瑞精密機器有限公司正式成立。彈指一揮間,十餘年光陰逝去,公司也已經發展成為享譽國內測量行業的民族品牌。面對目前的經濟形勢和行業發展趨勢,企業應如何提高自己的競爭力,未來的道路如何走?

費總表示,國內測量行業的競爭異常激烈,而這些競爭主要來自國外品牌。在技術研發上,國內與國外有3至5年的差距,在生產上的差距要超過5年。企業管理水平的差異是其中的一項重要原因。為了提升企業管理水平,給企業注入長久發展的生命力,2008年8月1日,思瑞正式加入海克斯康集團,實現了從民營企業向合資企業的轉型。這個舉措,對思瑞公司的未來發展具有非常重要的意義。

思瑞產品展示廳

思瑞加入海克斯康集團後,海克斯康集團先進的管理體系、技術優勢和市場運作體系能夠幫助思瑞進一步規範管理,提升員工素質和企業競爭力,也有利於思瑞從生產型企業向經營企業轉變,並加快國際化進程。

同時,海克斯康的產品線也得到了進一步擴展,思瑞的新品牌、新形象也迅速在市場上樹立起來。

貼近市場 生產有保障的放心產品
“目前行業的競爭日趨激烈,一味地降低成本和價格去迎合客戶最終會害了企業。企業只有不斷地提高自己的技術水平和產品質量,為客戶提供有保障的產品,才能使自己在競爭中處於優勢地位。 ”費總如是說。

思瑞非常重視新產品的研發,自成立之初,就不斷在產品上推陳出新。

2003年,思瑞推出的複合型激光掃描機被評為“國家級重點新產品”,並通過“深圳市高新技術項目”認證。隨後公司相繼推出了Stream系列、Function系列三坐標測量機。2005年推出了SVM系列影像測量儀,進一步豐富了公司產品結構。2007年推出Pioneer系列高度測量儀,成為我國當前唯一由國內研發並成功投放市場的測高儀。同時,公司兼顧逆向工程和正向檢測,產品線涵蓋了一維、二維和三維測量領域。2008年思瑞推出了新一代Croma系列三坐標測量機。該系列產品採用海克斯康專利設計的三角橫樑,從結構上降低了龍門部分的重心,從而確保機器在高速測量狀態下的穩定;海克斯康專業測量軟件PC-DMIS BASIC,使整個測量過程更加高效。

加入海克斯康集團後,通過海克斯康集團的統一採購流程和管理系統,思瑞的產品能夠更有效的降低成本。同時,引進海克斯康的手動機、數控機、新型控制技術、軟件和傳感器等新技術,並結合思瑞穩定高效的生產能力完成新機型的設計和定型生產。這些措施促使思瑞的產品競爭力較之以前有了很大的提升。

流水線生產

採訪過程中,筆者參觀了思瑞於去年10月底改造完工的恒溫車間。該恒溫車間面積近500平方米,是目前華南地區同行業中最大的恒溫車間,項目總投入近200萬人民幣。新車間採用流水線的生產方式,可有效縮短產品交貨週期,並確保產品質量出廠的一致性。

提供貼心服務
“放心產品 貼心服務”是思瑞的經營理念,意即“從質量、價格等方面向用戶提供放心產品;在售前、售中、售後向用戶提供貼心服務”;以產品和服務為本,正是思瑞發展的核心理念,也是其在市場上不斷推陳出新、領先一步的原因所在。

除深圳總部外,公司在蘇州、天津、中山、重慶、寧波等地均設立了分支機搆,並設立了思瑞熱線400-8800-268,為廣大用戶提供業務咨詢、展會咨詢、及時維修,便捷投訴等服務。

把握機遇 打造國產測量行業品牌
思瑞作為海克斯康集團旗下的一個國產品牌,在引進國際化的產品設計理念、製造工藝和質量控制流程的基礎上,致力建設和發展計量行業的本土化品牌。

費總表示,思瑞在未來的發展進程中將逐步成為中國測量行業中低端市場的領導者。接下來公司將進一步提升產品的市場覆蓋率,使產品達到國際質量要求,為用戶提供更專業、優質、精准、高性價比的產品、技術和服務解決方案。
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