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| Yang Deyou said he takes every opportunity to promote Turck's advanced technology and products. |
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The innovative technology of Turck has caught people's eyeball. It's sensor technique and application in the field of machine tools has been the favor of the clients in the China market. Recently, Adsale Machine-Building Website has interviewed with Yang Deyou, technical support team leader, Marketing & technical department, Turck (Tianjin) Sensor co. ltd.
CMJ： Adsale Machine-Building Website reporter
Yang： Yang Deyou, technical support team leader, Marketing & technical department, Turck (Tianjin) Sensor co. ltd.
CMJ：Turck is one of the most important suppliers of sensors for machine tools. Do you have any new products come out lately?
Yang： We have launched 3 new types of products recently. The 1st type is the inclination sensor for balance test on different balancing systems; the 2nd type is capacitive sensor, e.g. the BCF series for the detection of adhesive liquid which can screen out the wall-mounting liquid level, while the special design of BCC series can screen out the statics that interfere testings; the 3rd type of new products is linear displacement sensor.
CMJ：How are your application on machine tools? Are the products laucnhed in China market synchronise with those in Germany?
Yang： Turck places a lot of importance on applications on machine tools. We have launched Uprox+ series sensor for positioning in machine tools early on 2005. It can be used on full metal detecting and was introduced with computor switch. The detection distance are the same among all different kinds of metal—even those newly emerged metal from the maching industry (including metal matrix composites). This product was introduced in China in 2005 after it was tested and launched in Geramany in 2004. Improvement was made on inappropriate parts according to the China market later on. Uprox+ series is a kind of product that suits China market and with stable performance.
We all can see that the the development in machine tools industry is rapid, and thus Turck always keep a close eye on the topic of how to utilize our products on application on different vertical machining centre. These efforts has help Turck to catch up from behine after joining the China market in 90’s last centry. Our products have acquired very high market share and made no. 1 in the high-end machine tools market.
CMJ：Is that the main sales channel of Turck in China is through direct sales?
Yang：True. Only a very limited portion is through the agencies and most of them are in the district that difficult to be covered by Turck’s subsidiary. What we care about is to maintain the quality of service. And through direct communication with our clients can we understand the real need of the market and our reserch and development can therefore pointing to the right direction.
CMJ：Would you mind introducing the process of developing new products, especially for those tailor-made for China market?
Yang：The research and development of new products are taken place in Germany, so the main task for China team is market testing, including finding out the after-market reaction of products or the demand of specific market. In the process of developing products for China market, Turck is taking a ralatively moderate approach- after the preliminary investigation, a report was sent to the headquater in Germany and a project will be set up by Germany side according to specific demend. The newly developed products will then first hand over to our clients for testing for around 1 year time before it can come onto the market. The main function of Taijin factory in the mean time is for post-test. All needed component and circuit board are from Germany.
CMJ：The linear displacement sensor is also one of Turck new products, what advantage does it possess while comparing with similar products?
Yang：The brand new magnetic linear displacement series has gone through years of market research and launched at the begining of this year. It's performance is similer to the former products of ceramic telescopic principle series but with the building cost of a resistive series product and therefore its cost performance is very high. It can replace the ceramic telescopic principle product and resistive product at the same time. So we have very high expectation on it's market potential.
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